ABOUT SOUL

Established in 2018, Soul Fine Robusta is a leading brand in the Vietnamese Fine Robusta coffee sector. Born and raised in the Highlands, we are well aware and fully understand that coffee is the main economy supporting generations in families, and the pride of the young generation who avidly keeps the engine running.

On our coffee journey, we strive for excellence in every stage, from cultivation, processing, drying, roasting, grinding, to the final brewed product. We supply high-quality green beans and Fine Robusta to roasters around the world. We also develop creative beverage concepts for our cafe, offer packaged coffee for home brewing, and provide tailored solutions for large coffee chains, restaurants, and hotels to enhance their customer experience. From here, we gradually bring Buon Ma Thuot specialty coffee, especially Fine Robusta, across Vietnam and to the world.

Soul Fine Robusta team hopes that in our next steps, there will be more customers’s footprints and companionship!

At Soul, we don’t just offer coffee—we pursue a mission: elevating the value of Robusta, the coffee variety that dominates Vietnam’s cultivation.

With dedication and a passion for innovation, we meticulously refine every stage—from sustainable farming to artful processing—to craft Fine Robusta beans with the fullest expression of flavor.

We believe Vietnamese Fine Robusta deserves recognition and appreciation, and Soul is the bridge to bring this potential to the world.