Soul’s Tasting & Cupping workshop series, held as part of the Buon Ma Thuot Coffee Festival, has made its way through Buon Ma Thuot, Da Nang, and Saigon, enriching the journey of discovering the heritage of coffee cultivation and processing. This journey is a beautiful fusion of nature’s finest gifts and the dedication of those who nurture them—the very soul and essence of the Central Highlands.
At the event, Soul introduced freshly harvested coffee varieties, preserving the purity and authenticity of distinctive Robusta. Through meticulous processing and fermentation with native cultures, each cup accentuated the unique local flavors of its origin. Every product from Soul is crafted with the aspiration to deliver a one-of-a-kind Robusta experience, carrying its own distinct characteristics and creating a rich, layered sensory profile—all infused with the pride that defines our philosophy: “Crafted from Vietnamese ingredients, inspired by Vietnamese culture, and infused with the soul of Vietnam.”
💛See you at our upcoming events! We look forward to sharing more conversations and tastings of the next harvest’s finest selections. Exciting surprises await!
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